The trend of intelligent vehicles is driving the demand for in-car display screens.

The touchscreen is a novel human-machine interface with a wide range of applications, encompassing products such as smartwatches, car navigation systems, mobile phones, computers, medical instruments, and more. As the terminal system of intelligent cockpits, in-car display screens contribute to realizing the intelligent experience of human-vehicle interaction. In recent years, intelligentization has emerged as a new trend in automotive development. Electronic modules such as intelligent driving systems and new energy management systems have become the heart of smart cars, subsequently driving an increase in demand for in-car touchscreen display panels.

As the pandemic gradually wanes and people's lives return to normal, the national economy is also showing signs of recovery, stimulating demand for automobiles. At the same time, with the national goal of "carbon peaking and carbon neutrality," people across the country have fully recognized the importance of new energy vehicles for energy conservation and emission reduction, which will promote the healthy development of the Chinese automobile market. According to forecasts, during the 14th Five-Year Plan period, the Chinese automobile market will maintain a moderate growth trend, with new car sales gradually shifting from an incremental market to a stock market. By 2025, China's automobile sales are expected to reach around 30 million units.

Intelligent vehicles represent the ultimate trend in the development of automobiles, especially new energy vehicles. The realization of intelligent driving, intelligent interaction, and intelligent services in intelligent vehicles all rely on in-car display screens, which also brings development opportunities to the in-car display industry.

With the overall advancement of automotive intelligence and electrification, HUDs (Heads-Up Displays), LCD instrument clusters, and LCD central control systems have continued to expand, driving rapid growth in the global automotive display panel market. In 2021, the number of global display panels exceeded 160 million units, while global automobile sales exceeded 80 million vehicles. As the trend of multi-screen displays continues globally, the penetration rates of three-screen and four-screen setups are increasing steadily. It is estimated that automotive display panel shipments are expected to reach 226 million units by 2025.

Driven by market demands, in-car display screens are evolving towards electrification, intelligence, connectivity, sharing, and larger screens, with the market size expanding steadily. According to statistics, the global automotive display market was valued at approximately 7.2billionin2020.Asin−cardisplayscreenscontinuetodevelop,industryplayerswillconstantlyenhancetheirtechnologies,shiftingstackedautomotivedisplaypanelsgraduallyfromLCDtoOrganicLight−EmittingDiodes(OLED)andActive−MatrixOrganicLight−EmittingDiode(AMOLED).Thevalueofin−cardisplayscreensisexpectedtoincrease,andtheglobalautomotivedisplaymarketisprojectedtoexceed12.8 billion by 2025.