Global LCD Display Industry Trends: Stable Shipment Growth, Accelerated Technological Innovation, and Future Challenges

I. Market Trends and Shipment Volumes

1. Global LCD TV Panel Shipments

   • According to data released by Runto Tech, in the third quarter of 2024, global shipments of large-size LCD TV panels reached 58.7 million units, a slight increase of 0.1% year-on-year and a decline of 5.2% quarter-on-quarter. The shipment area was 42.8 million square meters, a slight decrease of 0.4% year-on-year and a decline of 7.3% quarter-on-quarter.
   • In October 2024, global shipments of large-size LCD TV panels amounted to 19.1 million units, a decrease of 6.5% compared to September but an increase of 13.1% year-on-year. This data indicates that despite some market fluctuations, the demand for LCD TV panels remains robust.

2. Market Share and Manufacturer Performance

   • Chinese mainland LCD TV panel manufacturers continued to perform impressively in the global market, with their global shipment market share reaching 67.7%, extending their growth trend.
   • BOE remained the leader in global LCD TV panel shipments, with shipments in October reaching approximately 5.3 million units, an increase of 38.9% year-on-year, and a significant market share lead.
   • CSOT and HKC ranked second and third, respectively, with shipments of approximately 3.5 million units and 3 million units.
   • The performance of Japanese and Korean panel manufacturers continued to decline, with a combined market share of 11.2% in October.

II. Technological Innovation and Procurement Trends

1. Rapid Adoption of OLED Technology

   • With continuous technological advancements, OLED (Organic Light-Emitting Diode) technology is rapidly gaining popularity and becoming a new favorite among display manufacturers.
   • OLED displays are favored by consumers for their vibrant colors, high contrast ratios, and fast response times.
   • The IT industry's demand for OLED production lines has significantly increased, driving an increase in equipment procurement.
   • It is expected that in the coming years, display manufacturers will continue to increase their investment in OLED equipment procurement, accelerating technological upgrades.

2. Increase in Equipment Procurement Expenditure

   • According to market research reports, global display manufacturers will spend $7.3 billion on equipment purchases in 2024, a surge of 47% compared to the previous year.
   • This trend marks the gradual recovery of the display industry after years of fluctuation.

III. Industry Outlook and Challenges

1. Market Saturation and Technology Update Cycle

   • Analysts warn that global display manufacturers' equipment procurement expenditures may be lower in 2025 than in 2024, although they are expected to gradually recover in subsequent years.
   • This fluctuation may be influenced by multiple factors, including market saturation, the technology update cycle, and the overall economic environment.

2. Intelligence and User Experience

   • The display industry is gradually applying artificial intelligence technology to enhance product competitiveness, optimize the production process of OLED panels, improve yield rates, and reduce energy consumption.
   • The intelligentization of displays is also progressing, with features such as adaptive refresh rates, dynamic brightness adjustment, and multi-scene modes enhancing the user experience.

In summary, the recent LCD display industry has shown stable growth in shipments, accelerated technological innovation, and faced multiple challenges such as market saturation and technology update cycles in the international market. In the future, with continuous technological advancements and the in-depth development of intelligent applications, the LCD display industry is expected to achieve broader development prospects.