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Recent developments in the LCD industry: prices continue to rise, and Chinese manufacturers dominate the market concentration

1. LCD panel prices rose across the board, and the industry ushered in a profit inflection point

Since January 2025, LCD TV mainstream size panel prices have continued to rise, and March continued this trend, 32 to 65 inch panel prices increased by 2.3% to 5.7%. The average operating rate of the LCD industry has risen to more than 80% since November 2024, and the profit of the LCD industry chain has significantly improved due to factors such as the completion of production line depreciation and state subsidy policies. The net profit of leading enterprises such as BOE and TCL Technology has doubled in 2024, and the profit of the top three enterprises in the industry is expected to reach 85%.


2. Chinese manufacturers dominate the global market, and capacity integration accelerates

2023 Nikkei Asia report With the gradual withdrawal of Japanese and Korean manufacturers (such as Samsung, LG) from the LCD industry to the OLED field, the market share of Chinese manufacturers continues to increase. In 2025, BOE, TCL Huaxing, Huike three major manufacturers accounted for more than 65% of the global large-size LCD production capacity. TCL Huaxing recently acquired LG Display (LGD) Guangzhou factory for 10.8 billion yuan to further integrate resources and optimize capacity layout, and its LCD market share is expected to exceed 20%, ranking second in the industry. At present, there are 525,000 relevant enterprises in China, and more than 38,000 newly registered enterprises in 2025, with wholesale and retail accounting for 47%, and the industry ecology is becoming more and more perfect.



3. Medium size application has become a new growth point, and the demand for vehicle and IT has erupted

In addition to the traditional TV market, the demand for medium size applications such as car panels and tablet computers has grown significantly. In 2025, vehicle panel shipments are expected to reach 245 million pieces, an increase of 16%. The tablet PC market is driven by the penetration of OLED and LTPS technology, and the added value of panels continues to increase. Shentianma, Vicinot and other enterprises accelerated the layout of the automotive display field, and met the demand for intelligent cockpit large-screen through flexible OLED technology, promoting double-digit sales growth.


4. Technology upgrade and industry strategy adjustment

LCD manufacturers reduce costs through technology optimization, such as the future TED+incell touch touch solution will be applied to mainstream notebook products to cope with OLED competition. At the same time, the head enterprises focus on the "control production and stable price" strategy, and the supply and demand of LCD TV panels are expected to balance in 2025, supporting long-term profit stability.


5. Future outlook: demand-driven alternative capacity expansion

At present, the industry is shifting from supply-side dominance to demand-side drive, and the proportion of large-size and high-end products is increasing to weaken cyclical fluctuations. TrendForce forecasts that the growth rate of global LCD capacity area will slow to 2.09% in 2025, and the growth attribute will be enhanced. With the expansion of emerging scenarios such as new energy vehicles, smart homes, and community medical care, LCD technology will still occupy a mainstream position with its high cost performance, and Chinese manufacturers' scale advantages and technology accumulation will further consolidate their global leadership.

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