Chairman's Op-Ed: BOE 2025: “Sailing Toward the New” in the Screen of the Internet of Things

    “Where there is accumulation of strength, there is nothing that cannot be won; where there is a multitude of wisdom, there is nothing that cannot be accomplished.”

    In 2024, in the baptism of time, BOE has once again demonstrated its strength and resilience as an industry leader. There is a team of courageous explorers, continuous technological innovation, and even the spirit of enterprise passed on from fire to fire.

    I would like to take this opportunity to pay my highest respect and gratitude to all BOE colleagues, users and partners who have been supporting BOE for a long time: it is your vigor and perseverance that have made BOE's achievements today, and won the trust of users and the respect of the industry.

    This year, with the steady advancement of the “Screen of Things” strategy, BOE has achieved steady growth and continued to lead the market in the semiconductor display field. Relying on the “1+4+N+Ecological Chain” business development structure, BOE has demonstrated the remarkable results of the innovation and transformation of the Internet of Things (IoT):

    BOE's overall display shipments and LCD shipments in the five mainstream application areas ranked first in the world (data source: Omdia); at the same time, our display innovative devices achieved the first shipment in commercial, automotive, splicing, wearable, electronic whiteboards, and other innovative application areas; in terms of smart terminals, TVs, monitors, laptops, tablets, IoT, low-power, 3D 
 
    In terms of intelligent medical and industrial business, the official commencement of the construction of the main structure of Beijing BOE Hospital has pushed BOE to take a more solid and powerful step on the road of building a medical and industrial fusion industry cluster. 

    We are fully aware that behind such achievements, all BOE people have long been respecting technology and insisting on innovation.

    Insisting on innovation, even if there are thorns and thistles, we can move forward; even if there are ten thousand ravines, we can cross the summit!

    In recent years, the semiconductor display market has been improving steadily, new display technologies are changing rapidly, and new technologies such as IoT and AI are developing rapidly. The industry is constantly asking BOE the question of the times: based on the strategy of “Screen of Things”, how does BOE build new business growth poles by centering on its own innovation advantages?

    I think, since the start of the journey of “Screen of Things” strategy in 2021, the steady growth of BOE's business scale, the recognition of global partners, and more “Powered by BOE” empowered products and solutions have already given a resounding answer! The answer to this question is clear and powerful!

The “Screen of Things” continues to break through the boundaries and write more wonderful for the Internet of Everything!

    We are in the new era of AI+Internet of Everything, display screen is no longer just a tool for presenting information, but a key hub for human-machine interaction, intelligent control and data connection.

    Focusing on the strategy of “Screen of Things”, BOE has taken ADS Pro (high-end liquid crystal display technology), f-OLED (high-end flexible display technology), and α-MLED (high-end glass-based new LED display technology) as the three major technology brands as a powerful hand, accelerating the sustained development of the company's core display business segment, and further consolidating our position in the global display industry. This has further strengthened our leading position in the global display field.

    At the same time, we have pushed the industry to develop in the direction of ambient light fusion, privacy protection, low power consumption, thin and light, and flexibility from the dimensions of display resolution, color gamut, contrast, depth of field, and product size, etc. New technologies such as LTPO, Oxide, OLED, MLED, etc., have blossomed, responding to the trend of the era of large-screenization, and following the pace of AI, and implanting more interaction methods such as sensing, 3D, and Touch, making the display more transparent and the products more interactive, and making them more flexible. This makes the display more transparent and the products more attractive.

    Technological innovation has given BOE confidence, and also given “Screen of Things” the strength to splash ink on the grand scroll of the Internet of Everything.

    BOE's “4” and “N” business architecture strokes continue to break through product forms, scene boundaries, and application dimensions in a variety of fields such as sensing, MLED, intelligent medical industry, industrial interconnection, and intelligent energy, fully demonstrating the infinite potential of the Internet of Everything. It has fully demonstrated the infinite potential of the Internet of Everything, injecting surging power and infinite possibilities for the concept of “Changing Life with Heart”.

    “Screen of Things not only breaks through the boundary with “technology”, but also lays the foundation for its growth in the world of Internet of Everything with “bureau”, i.e., adhering to the layout of internationalization, marketization and specialization, and accelerating the extension of its unique industry. In other words, it insists on internationalization, marketization and specialization, accelerates the extension of its unique industrial value network, empowers thousands of industries in the Internet of Everything, and assists the high-quality development of the industry.

The “Screen of Things” and green low-carbon counterparts, so that technology and nature coexist harmoniously!

    In BOE's development blueprint, “Screen of Things” goes along with the concept of sustainable development. Our vision is to become the most respected and great enterprise on the earth. “Respected” and “great” are not only about leading in revenue and scale, but also about contributing to the society with technological innovation and human development. BOE always adheres to the concept of changing people's lives with technology, and realizes the green and sustainable development of the whole process from design, module, panel to the whole machine. With the sustainable development concepts of “Green+, Innovation+, and Community+”, BOE looks forward to creating a better future by leading green and sustainable development, continuously driving technological innovation, and empowering the entire industry and society.

    At the practical level, BOE focuses on long-term development and coexistence with the society, with the four segments of “Green Management”, “Green Factory”, “Green Supply Chain” and “Green Products”. Green Management”, ‘Green Factory’, ‘Green Supply Chain’ and ‘Green Products’ as the core carbon reduction path, and continues to explore the in-depth integration of intelligent technology and green low-carbon technology.

    At present, BOE has 18 national green factories, the only national waste-free factory in the display field, a lighthouse factory, and two zero-carbon factories. “Zero Carbon Factory”, integrating the green concept into the whole life cycle of products. From green planning, low-carbon design to quantitative carbon footprint certification, BOE promotes the realization of the ultimate carbon reduction goal in all aspects. At the same time, we are empowered by AI technology, which not only effectively reduces carbon emissions, but also further improves product performance, injecting powerful momentum for smart and sustainable development.

    BOE's green practice shows that green low-carbon technology and business value can not only go hand in hand, but also demonstrate our firm commitment to promoting sustainable development as a technology company.

    At the same time, we also solemnly promise to realize carbon neutrality in our operations by 2050 through the six action paths of green management, green products, green manufacturing, green recycling, green investment, and green action.

The “Screen of Things” empowers our partners and contributes to ecological construction in high-quality development!

    The core essence of “Screen of Things” proposed by BOE is to grasp the ubiquitous growth opportunities of “screen” and fully utilize our core advantages of “screen” by integrating more functions, deriving more forms, and implanting more functions into the screen. By integrating more functions, deriving more forms, and implanting more scenarios into the screen, the screen empowers the Internet of Things and creates value continuously.

    Today, “Screen of Things” brings more cooperation space for the upstream and downstream of the industry chain, and at the same time, BOE's eco-partners are also moving from single competition to a new stage of synergy and win-win cooperation. With the in-depth promotion of the “Screen of Things” strategy, more eco-partners will be attracted to join BOE's industrial ecosystem and share the fruitful results of technological innovation and market development.

    To this end, based on our core competence and resource advantages, we will focus on two things around “Screen of Things”: first, to help our partners improve their industrial competitiveness and move towards high-quality development by optimizing processes and enhancing the added-value of their products; and second, to continue to promote industry standardization to further improve the efficiency of the ecosystem's innovation and the stability of cooperation, and to create a high-quality development environment for the entire industrial chain. The second is to continue to promote industry standardization, further improve the innovation efficiency and cooperation stability of the ecosystem, and create a high-quality development environment for the entire industrial chain.

    Looking back at history, Magellan, as the navigator of the first round-the-world voyage in the history of mankind, dared to break the boundaries of traditional navigation cognition, and traversed the unknown waters with precise judgment, ultimately verifying the hypothesis of the roundness of the earth, and pointing out the direction to open up new paths in the midst of uncertainty.

    The key to breaking boundaries lies in daring to face the unknown and finding a route to the new world through continuous exploration and adjustment, which is highly compatible with BOE's thirty-one years of development practice.

    History has witnessed that every leap of BOE is a courageous exploration of the known and unknown blue ocean, and we have always consolidated our core competitiveness and focused on long-term value rather than short-term benefits.

    We often say, “Where is BOE's next thirty years?”

    With in-depth thinking on industrial development practice, BOE puts forward the theory of “Nth Curve”, which is the strategic upgrading of enterprise innovation and development. We take “inheritance, innovation and development” as the logic of corporate growth, and under the premise of ensuring the steady development of our main business, we take “extendable, reasonable and strong support” as the guide, and continue to explore the “Nth Curve” that meets the market demand through the accumulation and extension of our capabilities. The “Nth Curve” ensures that we will continue to enhance our competitiveness while promoting high-quality and sustainable development.

    The “Nth curve” is essentially a kind of in-depth thinking and management wisdom on the life cycle of an enterprise. In the course of BOE's development, each growth curve goes through the process of starting to peak and then stabilizing. How to make a forward-looking layout in the growth process of the previous curve to find and build the next growth space has become the key to determine whether we can win the competition in the market in the future.

    Obviously, for all BOE people, this development issue requires enough wisdom and courage to move forward in order to realize the ideal harvest.

    If we say that BOE is a huge ship sailing on the wave of digitalization, then “Screen of Things” is the rudder of the ship, guiding us to move forward steadily; “Nth Curve” is the watchtower that helps us to see the opportunities and challenges, and to discover and explore the space for upgrading; technological innovation is the powerful space. Technological innovation is a powerful engine that injects constant kinetic energy into BOE; mechanism optimization is like the tough skeleton of the ship, ensuring that our ship sails more smoothly; and corporate culture accumulation is the living water that nourishes everything, moistening everything silently and escorting BOE's foundation for a long time to come.

    Standing at the new starting point of 2025, looking into the future with the “Nth curve” thinking, we can see the big picture of BOE's navigation in the next thirty years.

First, with “Screen of Things” as the core, BOE will create growth poles by deepening application scenarios.

    In the rapidly iterating AI era, “display technology”, “IoT applications” and “digital technology” are intertwined and complementary to each other. We firmly believe that the accelerated integration of the three is not only a technological advancement, but also a new kind of intelligent thinking.

    Over the years, BOE has built new business growth poles under the guidance of its “Screen of Things” development strategy. Based on this, we have taken the development curves that have been explored in history and those that are currently being explored, and collectively referred to them as the “Nth Curve”. The “Nth curve” is not imaginary, it is not only the inheritance of corporate culture, but also the expansion of core strengths and resources.

    With more than 30 years of experience in semiconductor display, BOE has accumulated three core advantages: semiconductor display technology, glass-based processing and large-scale integrated intelligent manufacturing. Focusing on our core competencies, we have laid out a number of innovative businesses, such as Chalcogenide photovoltaic and glass-based packaging, and we are actively enhancing our core competencies in AI, which is a key driver for the company's innovation and transformation.

    Based on the guidance of the “Nth curve” theory, we have constructed core technical capabilities such as model training, big data, Internet of Things, etc. We have also deeply integrated AI with the industry, focusing on the three major areas of “AI+Manufacturing, AI+Products, and AI+Operation”. We hope to empower our semiconductor display and IoT businesses through AI, and provide customers with smarter, better and more valuable products and services.

    In the future, BOE will take “screen” as the basis to further extend the technology route, and promote the innovation of scenario-based applications in the AI era, to create more digital and intellectual products and solutions, to empower the development of the industry, and to move forward with the breakthrough.

Secondly, to realize win-win and high-quality development of enterprises with the support of “Three Harmonization”.

    BOE is well aware that despite the complexity and uncertainty of the current global political and economic landscape, as a technology enterprise growing up in the midst of global competition, BOE will always adhere to the development route of “marketization, internationalization and specialization” regardless of future changes in the international situation, strengthen cooperation with global first-class customers and supply chain partners, and commit itself to achieving a higher level of openness and cooperation. BOE will always adhere to the development route of “market-oriented, internationalized and professional”, strengthen cooperation with global first-class customers and first-class supply chain partners, and commit itself to achieving a higher level of openness and innovation as well as a greater degree of mechanism optimization, so as to promote the semiconductor display industry to win-win and high-quality development with a more open mind.

    Looking back on its 30-year journey, “marketization, internationalization, and specialization” has been deeply engraved in BOE's developmental genes, and has become the solid foundation for its steady advancement and continuous navigation. Together with more than 5,000 global leading brands and ecological partners, BOE has constructed “Powered by BOE”, an industrial value innovation ecosystem, which has demonstrated the strong vitality and broad extensibility of its development path.

    Looking into the future, BOE will not only deepen the synergistic cooperation with upstream and downstream, build an open industrial ecological platform, accelerate the pace of innovative technologies from the laboratory to the market, but also play a key role in the reshaping of the global industrial value chain. Under the complex and changing international situation, BOE's development model provides a valuable sample for the industry: enterprises need to take root in their core competitiveness, embrace the global market resources with an open mind, and sculpt technical products and services with professionalism and innovation, so as to open up opportunities in challenges, and promote the entire semiconductor display industry and even the global science and technology industry to move towards the new pinnacle of high-value development, which is the steadfast and forward direction of BOE, and should also be the key to the industry. This is BOE's steadfastness and direction of forward movement, and should also become the coordinates for the industry to think and work together.

Thirdly, inheriting the light of culture and shaping the road of everlasting growth with both internal and external cultivation.

    BOE has always adhered to the corporate growth logic of “inheritance, innovation and development”, constantly improving the corporate connotation, and continuously accumulating and consolidating the core competitiveness of the enterprise. This allows us to maintain the care for our employees and the importance of sustainable development in the pursuit of technological breakthroughs.

    In promoting the strategy of “Screen of Things”, BOE people always carry forward the spirit of “never say tired, never say difficult, never say defeat, never satisfied with the pursuit”, dare to challenge and bear the responsibility, and turn the impossible into possible. This kind of cultural incentives and strategic leadership are mutually reinforcing and supportive, allowing BOE to continue to show resilience in the midst of change.

    We know that culture is the spiritual core of an enterprise, which defines who we are and determines how far we can go. Over the past thirty-one years of development, BOE has formed a set of excellent corporate culture concepts and methodology system with “Three Hearts and Five Spirits” as the cornerstone.

    In the future, we will continue to incorporate these concepts and methodologies into our corporate strategy and daily operations, and strive to create a more cohesive, creative, and combat-oriented entrepreneurial culture, so as to inject lasting momentum into BOE's high-quality development, and to provide a broad stage for employees' personal growth and value realization.

    Facing the era of intelligent interconnection of everything, BOE's blue voyage has already set sail, and despite the challenges of winds and waves, we resolutely choose to be the sailor who sails forward with courage and perseverance!

    We firmly believe that BOE's core advantages in semiconductor display technology, innovative layout of Internet of Things applications, and in-depth integration capability across the whole industry chain will draw the blueprint for BOE's development in the “next 30 years”.

    We firmly believe that along the strategic path of “Screen of Internet of Things”, we will move towards the new and sail far away, and BOE's mission of “Changing Life with Heart” will surely illuminate every corner of the Internet of Things, contributing more wisdom and power for the better life of mankind!