Top 10 Organizations' Predictions for China's PC Monitor Market by 2025

    A few days ago, IDC issued an article saying that China's PC monitor market in 2024 is dark, with accelerated product iteration and rapid expansion of domestic brands. With the technology spillover and intensified market competition, the display industry is experiencing a profound change, especially driven by AI terminals, the growth momentum of the display market is shifting from the traditional performance enhancement to the deep integration of intelligence, segmentation and scenarios.

    IDC predicts that by 2025, China's PC monitor market will achieve a solid growth of 1.5%, while gaming monitors, as a bright spot in the segmented market, are expected to see a surge of 11.4% in shipments, thanks to the scale and standardization of the gaming industry, as well as the popularity of high-quality game content.

    On the technical level, the rise of Mini LED and OLED display technologies has broken the limitations of traditional LCD, providing higher brightness, contrast ratio and shorter response time, which greatly enhance user experience. OLED display shipments in China are expected to grow by a staggering 158% by 2025, and Mini LED displays will grow by 36%. Cost reductions in these emerging technologies will further accelerate market penetration.

    For future industry development in terms of growth trends, industry characteristics and channel characteristics, IDC summarizes and gives ten major insights into China's PC display market in 2025.

    The specific content is as follows:

    Insight 1: Deep plowing into specialized fields to drive the continuous growth of the monitor market

    The development of the monitor market, which is characterized by technological spillover and severe involution, gradually emphasizes higher display quality, friendly user experience, and convenient operation and interaction in segmented scenarios. With the landing of AI terminals, the development of displays emphasizes more on the integration with intelligent terminals. As the connection between smart terminals and users, display is everywhere, and manufacturers are actively deepening specialized fields such as gaming, medical, education, design, smart home, etc. to expand the application space of display.IDC expects China's PC display market shipments to grow by 1.5% in 2025.

    Insight 2: Scale and standardization of the e-sports industry stimulate the consumption boom of e-sports monitors in China

    With the entry of eSports into the Asian Games and the Olympics, the social recognition and influence of eSports has been increasing. At the same time, the explosion of high-quality gaming content has led to the expansion of gaming users, increasing market demand for displays with higher refresh rates and lower response times. The growth in market demand has also attracted more manufacturers to enter the field of gaming monitors.IDC expects China's gaming monitor shipments to grow by 11.4% year-on-year in 2025.

    Insight 3: Mature industry chain, emerging display technologies Mini LED and OLED displays grow at a high speed

    Mini LED and OLED technologies have broken the bottleneck of traditional LCD in terms of higher brightness, higher contrast and lower response time, greatly improving the picture quality of displays and optimizing users' visual experience. As the number of market players increases and the cost of new display technologies continues to come down, OLED and Mini LED displays are growing rapidly. IDC expects China's OLED display shipments to grow 158% year-on-year and Mini LED display shipments to grow 36% year-on-year in 2025.

    Insight 4: display and multi-device synergistic connectivity enhancement, connectivity towards standardization, integration, wireless

    From unidirectional transmission to bi-directional transmission compatible with charging function, the connection between the display and other terminals as well as peripherals continues to converge. At this stage, the charging power of USB-C 65W can meet the charging of mainstream thin and light notebooks, which has attracted the attention of consumers and manufacturers. In the future, with the maturity of wireless connection technology, the ability of the monitor to connect with other devices is getting stronger and stronger, and the connection is more standardized, integrated and wireless.

    Insight 5: Displays pay more attention to the convenient interaction experience, the interaction mode will be more diverse

    With the continuous innovation of human-computer interaction, such as the further improvement and popularization of touch screen, gesture recognition, voice control and other technologies, users can control the monitor switch, brightness adjustment and content switching by voice or gesture in the future. At the same time, with the landing of AI intelligent terminal, the monitor will not only be an image output device, but also become the core hub of intelligent interaction. It can accurately perceive the intent behind the user's voice commands and gestures, and quickly analyze and process them with the help of powerful AI algorithms to provide highly personalized content recommendations and display mode adjustments.

    Insight 6: The uniqueness of segmented scene requirements will reshape the product structure of displays

    Professional e-sports players are highly concentrated during the game, and their eyes are closer to the screen, while 24.5“ has become the best screen size for shooting games, and 24.5” high refresh rate monitors have become the new favorites of e-sports monitors. IDC expects 24.5” to have an 18% market share in gaming monitors by 2025. Manufacturing industry specific working environment by space, software and other factors, for the 4:3 screen more favorable. The requirements for eye protection are higher in educational scenarios, and the eye protection function becomes more important. 3D monitors help to improve the accuracy of surgery and teaching effect in surgical navigation and medical education. The demand in segmented scenarios is conducive to reshaping the monitor product structure.

    Insight 7: Widescreen monitors will play an important role in improving the efficiency of future offices

     As the future office develops towards digitalization and intelligence, office efficiency becomes more and more prominent. Widescreen monitors, with their large screens and convenient split-screen operation characteristics, can display more screen content at the same time, truly realizing multi-tasking parallel processing on the same large screen, greatly improving office efficiency.IDC expects China's wide-screen monitor shipments in 2025, a year-on-year growth of 43.7%.

    Insight 8: Channel Diversification Brings Opportunities and Challenges, State Subsidy Policy Helps Increase Online Share

    With the rise of new media, the emergence of Netflix recommendations and live streaming, consumer shopping channels have become more diversified. Live broadcasting reaches more sunken user groups, bringing opportunities to enterprises and expanding market size. At the same time, enterprises also have to face the operational specifications of different channels and more intense price competition. Driven by mainstream brands, the share of monitor shipments in emerging channels continues to grow. In addition, the introduction of national subsidy policy is expected to further boost the online share.

    Insight 9: Government education industry bottomed out and the penetration of e-sports drove continued growth in the media and entertainment industry

    Driven by policy stimulus and PC growth, government education industry monitors have bottomed out, and IDC expects China's government and education industry monitor shipments to grow 3% year-on-year in 2025. Gaming continues to penetrate the general office, especially the media and entertainment industry will continue to grow.

    Insight 10: Collaboration of industry chain to go overseas, accelerating the layout of Chinese brands in overseas markets

    The process of Chinese brands going overseas is accelerating. Under the current complex international trade competition, panel factories and foundries are facing a lot of cost pressures, and in order to reduce tariff costs, enterprises have started to invest and build factories in Southeast Asia, such as Thailand and Vietnam. And Chinese brands play to their strengths, in Southeast Asia, Europe and the Belt and Road region of the emerging market layout of diversified product lines, to promote the status of Chinese brands in the international market.